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Wednesday, May 20, 2020

Rico Blanco launches music video for new single "This Too Shall Pass"

05/19/2020 05:34:58 PM

Following the launch of the single is Rico Blanco's first music video in four years. 

In their press release, Sony Music Philippines reported the music video for “This Too Shall Pass” comprises of various footages taken here and abroad, aiming to take a closer look  at how the pandemic has brought the entire world to a standstill. The said visual also serves as a tribute to the unsung heroes and frontliners leading the fight against an invisible enemy, showing us the true meaning of bayanihan in times of crisis. 

Intercut with scenes of the “new normal” from around the globe, it also depicts the alt-rock icon performing the song at the confines of his home: devoid of flashy production designs and envelope-pushing concepts, but framed with an underlying message of resilience and hope.

Rico Blanco's new music video follows the success of its single. 

Just two weeks since its release under Sony Music, the massive anthem has received critical acclaim from various publications in the country. 

MYX Philippines praised his work for giving listeners “a sense of reassurance, something we all need given the current situation.” Bandwagon Asia called the song an “ode to the light of the human spirit in dark times,” while GMA News described it as “a perfect source of inspiration.” 

Aisde from that, the singer-songwriter is waiving his artist royalties for the music video of “This Too Shall Pass,” and Sony Music Philippines will be donating 100% of the net global proceeds to for the first 6 months of release, as part of the collective fund-raising efforts for the COVID-19 response in the country. 

Puhon means “hopefully” in Visayan. The site contains inspiring stories and messages of encouragement to people at the frontline of fighting the pandemic. 

Using the tagline #MakeHopeViral, to date, the site has raised P4.6M for personal protective equipment (PPEs) & nutrition support for frontline healthcare workers, COVID-19 testing kits, and relief goods for daily wage workers. Other SME Philippines artists with messages of support & encouragement on the site are SB19, Zelijah, Dionela, Nathan & Mercury, Alex Bruce, Ace Banzuelo & syd hartha.

The music video of Rico Blanco’s “This Too Shall Pass” is now available on YouTube and all other video platforms worldwide.

Author: slickmaster | © 2020 The SlickMaster's Files

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