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Friday, March 12, 2021

Chromance and MOMOLAND team up for the revved-up version of 'Wrap Me In Plastic'

02/28/2021 01:22:27 PM

Chromance may have produced one of the most-listened songs in the world today, but this success is about to get an even better follow-up as the hit producer has teamed up with MOMOLAND to do the reimaging of the former’s worldwide smash Wrap Me In Plastic

News about this impending collaboration came when CHROMANCE intend to build on the global success of WMIP to South Korea. Specifically, he started to dig into the world of K-Pop, and immediately took interest in MOMOLAND’s musical and visual style. MOMOLAND, on the other hand, noticed the major success of WMIP in Asia and found the single to be such a perfect match for them, that they reached out to this hit producer who was instantly into the idea of collaborating, too.

This resulted in a fantastic music video that accompanies the release on MLD Entertainment’s YouTube channel, featuring them, of course. There's also a full choreography music video that will be released simultaneously on the B1-owned YouTube channel Marvellous. Both videos feature a new TikTok dance, performed by MOMOLAND and part of the #WrapMeInMomoland challenge on TikTok that will kick off with the release. This song is now out on all digital streaming platforms worldwide via B1 Recordings/SME Korea and Sony Music

Prior to this recent team-up, Wrap Me In Plastic has reached tremendous success (50+ Million Spotify streams, 60 Million YouTube views, 650+ million streams in mainland China). Add to that the fact that it contributed to the massive popularity of the song on video-sharing platform TikTok wherein the likes @charlidamelio, @bellapoarch, @imjoeyreed, and even renowned pop sensation Jason Derulo joins the bandwagon. Not to mention, there's also the brilliant rendition of the former US president, which contributed to another 4 million views to the track. Snippets from both edits of the track has been used in a total of 7 Million TikTok videos altogether. Furthermore, the#WrapMeInPlastic Hashtag on Douyin has over 100 million views.

It helps that MOMOLAND (568+ million YouTube views, 133+ million Spotify Streams and 12 million likes on TikTok) has massive numbers of their own. Hailed as one of the popular's girl pop groups today, they made their debut through the reality show ‘Finding MOMOLAND’ on Since then, the K-Pop girl group released their hit mini album ‘GREAT!’ in January 2018, and the title track ‘BBoom BBoom’ has gained much love from local and global listeners with more than 480 million views of the official video on YouTube, hopping into the Top 5 on Billboard's World Digital Song Sales chart on its second week on the ranking. Shortly after, they got highlighted by Forbes, as they had the most viewed K-pop videos released on YouTube in 2018 alongside BLACKPINK and BTS. Following their blossoming popularity, MOMOLAND returned with another energetic release, ‘Ready or Not’ in 2020. 

This smashing international collab will definitely reach another level up high.

Author: slickmaster | © 2021 The SlickMaster's Files

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