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Tuesday, June 15, 2021

TikTok, YouTube, WhatsApp are the most-used apps kids used —Kaspersky study

06/12/2021 08:37:03 AM

A recent study by Kaspersky Safe Kids has revealed what children around the world that over the past year 'til present, their interest was about “software, audio and video” and “e-commerce” have grown, while “internet communication media” and “computer games” have decreased by a bit. 

Users of Kaspersky around the world have cited TikTok as the most popular application alongside YouTube and WhatsApp, overtaking Instagram in the process.

With the pandemic drastically changed many common life situations across the globe, 2020 turned out to be one of the most unusual years for modern children.  This global cybersecurity company analyzed anonymized data, such as search queries, the most popular Android applications, and website categories requested voluntarily provided by Kaspersky Safe Kids users, to explore how the interests and needs of children have changed under the new conditions.

From the study, the categories “software, audio, video” (44.38%), “internet communication media” (22.08%), and “computer games” (13.67%) were cited most popular websites among children. As for the apps, video streaming service YouTube remains the most popular app by a wide margin. The messaging software WhatsApp and the popular social network TikTok were ranked second and third, respectively. Meanwhile four games —Brawl Stars, Roblox, Among US, and Minecraft—are listed as part of the top 10. 

Children are very active in listening to and watching music videos on YouTube – its share is 17.35% in searches for music genres and videos. A number of “trend” videos were also visible in the statistics – “pop it and simple dimple” and “ASMR” account for 4.43% of the queries. This year, requests related to the video game maker Gacha Life also stood out in the top ratings of children from all over the world with a share of 4%. 

The popular names for them are K-POP bands BTS and BLACKPINK, singers Ariana Grande, Billie Eilish, and Travis Scott, and the musical genre ‘phonk.’ 

There is also a trend towards “creative” videos – more and more requests for beats, samples and lessons on creating music in various programs began to appear at the top of the list. At the same time, TikTok remains the main musical trendsetter for children.

Cartoons account for half (50.21%) of all video searches by children around the world. The most popular ones are Lady Bug and Super Cat, Gravity Falls, and Peppa Pig. In second place were various TV shows – the most frequent search in English was The Voice Kids.

When it comes to movies and TV series, the most popular trailers were Godzilla vs Kong, Zach Snyder's recent Justice League, and the Disney+ mini-series WandaVision. Netflix also continues to be an attraction for the kids, with  Cobra Kai and Stranger Things being the most-frequent watched shows thus far.

Meanwhile, TikTok remains the undisputed leader among children, but at the same time, the perception of the social network has begun to transform. Now it is no longer only a social network for clips and lip syncs, as more educational and creative content has begun to appear on the platform. At the same time, to create TikTok videos, one person has to do the work of the operator, actor, director, and the entire film crew. All this develops skills that can not only be useful for children in the future, but could lead them to choosing it as a profession. 

For video games, those trending the most with children include Minecraft (22.84%), Fortnite (6.73%), Among Us (3.80%), Brawl Stars (6.34%) – which recently captured the attention of children and is very popular – and the much-loved Roblox game (3.82%).

At the same time, the most frequently played game in the top 10 for almost all countries is Roblox. Of all the regions, it was children from Kazakhstan who became leaders in visiting sites devoted to computer games – 26.01%. In second place were children from the UK (19.40%). But we see a very different picture in India, where children hardly ever visit sites dedicated to video games from a PC (just 5.08%).

Kaspersky's latest data – which was provided willingly and anonymously by Kaspersky Safe Kids users in the Philippines – shows that the top five (5) most popular apps and websites for Filipino children are YouTube (29.40%), TikTok (14.47%), Messenger (13.51%), Roblox (8.71%), and Facebook (8.50%). Meanwhile, rounding up the list of sought-after apps and websites among Pinoy kids also include Mobile Legends: Bang Bang (7.95%), Chrome (5.13%), Netflix (4.56%), YouTube Kids (4.47%), and Call of Duty (3.29%).
“Modern children grow up with gadgets in their hands from a very young age, so they adapt to the digital space and master new technologies much faster. We see how TikTok has become one of the main trendsetters among children in a short time and continues to keep their attention. At the same time, YouTube hasn’t lost ground and remains the leader in popularity among children, in part due to the huge variety of videos, ranging from “let-plays”, documenting the playthrough of a video game, to educational lectures and clips,” said  Anna Larkina, web content analysis expert at Kaspersky.
“Understanding and analyzing the interests of children on the internet helps us to pay attention to the issue of safety. By knowing what kind of music a child listens to, who their favorite bloggers are or what games they play, parents can strengthen their trusted relations with kids. For instance, they could film a TikTok video together. This will also let parents help their kids to protect themselves from potential hazards online,” added Larkina.
To ensure children have a positive online experience, Kaspersky recommends that parents: 
  • Learn more about your children’s interests.
  • Surf and learn together. See where children spend their time online and explore how to best keep them safe. 
  • Explain that sensitive information should only be shared via messengers and only with people they know in real life.
  • Consider downloading parental control apps and discuss this topic with your child to explain how such apps work and why they need them to stay safe online. 
  • Spend more time communicating with children about online safety measures. Tell your children what must not, under any circumstances, be published on the internet and why.
Filipino parents may also consider taking advantage of security software features like Kaspersky Safe Kids included in Kaspersky Total Security. 

Using Kaspersky Safe Kids will allow Filipino parents to not only manage the time spent by their children on-screen, but also block access to malicious content. 

This feature effectively scans the contents of a web page and sends an alert to the Kaspersky Security Network. 

From 29 May 29 to 30 June 2021, for every purchase of Kaspersky Total Security (1 year for 1 device) or Kaspersky Internet Security (valid for 1 or 2 years for 1, 3, or 5 devices) Filipino customers will receive a free e-gift voucher (choice of Grab, GCash, or PayMaya).

Participating Kaspersky products are available from official partner stores in Metro Manila, official partner e-stores, and via Shopee and Lazada. See the complete list of participating stores and more information about the promo here

Author: slickmaster | © 2021 The SlickMaster's Files

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