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Saturday, October 23, 2021

Adele Goes “Easy On Me” ahead of album release

10/16/2021 12:22:33 AM

Photo credit: Simon Emmett

Global superstar Adele surprised music aficionados by dropping a new song as she returned ahead of a scheduled album release.

The launching of Adele's brand new single and video Easy On Me is just the primer to the much-anticipated new album 30—set to be out by 19 November 2021. Prior to the single, Adele shared the news of her new album release date and inspiration with a personal note to her fans letting them know she was “finally ready to put this album out.”  

Shot last month in Quebec, the video for Easy On Me finds Adele once again collaborating with Cannes Grand Prix winning director Xavier Dolan (Mommy, It’s Only The End The World).  

“I was honestly hoping for this to happen,” noted Dolan. “For me, there’s nothing stronger than artists reconnecting after years apart.  I’ve changed.  Adele’s changed.  And this is an opportunity to celebrate how we’ve both evolved, and how we’ve also both remained faithful to our dearest themes.  It’s all the same, but different.”  The video begins in the same house the pair used to shoot the video for Adele’s 2015 smash single “Hello.”  

30 is the first new music released material from Adele since the release of her third studio album 25 in November 2015. The album is produced with former collaborators Greg Kurstin, Max Martin, Shellback and Tobias Jesso Jr as well as new collaborators Inflo and Ludwig Göransson.  

In addition to the upcoming pre-order promos, exclusive configurations will be available at select retailers nationwide including a Target deluxe CD featuring three bonus tracks and a Walmart clear exclusive double vinyl. 

An Amazon white exclusive double vinyl will be available globally.  Meanwhile, both 30 and Easy On Me will be available on cassette, exclusive to Adele’s D2C store while supplies last. 

30 is available for preorder at all physical and digital retailers globally. 

Author: slickmaster | © 2021 The SlickMaster's Files

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