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Thursday, December 23, 2021

Alex Bruce drops self-titled debut EP, with women empowering 'Dime Girls' as carrier single

12/05/2021 12:32:59 PM

Young and promising superstar rapper Alex Bruce has recently released her sef-titled debut EP under Sony Music Philippines, and it comes with the launching of the focus track, the empowering Dime Girls.”

With her first collection of scintillating new tunes and familiar favorites, the 14-year-old rapper cements herself as a prolific young talent with incredible skillset. On the 5-track EP, Alex goes hard with sharp, playful tunes that celebrate life, puppy love (specifically “Yakap,” which features SB19’s Justin De Dios on the music video), and being a young girl trying to make her way into the cutthroat and competitive hip-hop music landscape dominated by men. 

Lyrically-wise speaking, Alex, who's known for making tracks brim with confidence and unapologetic candor, doesn't go with the usual specifics of writing style or narrative format. 
“I just write wherever my pen takes me to,” the young artist said in a statement. “Every song I wrote has its own story to tell and that depends on how I’m feeling during the process.”
While anchored in crossover bangers and hook-laden jams, Alex finds new compelling ways to incorporate different music genres and elements, with influences that range from trap to soul, lo-fi hip-hop to reggae, boombap to contemporary R&B, new school to old school.
“First of all, I really love hip-hop—I think that’s the first thing that pushed me to start this,” said the gifted rookie. “This is an experimental project. I didn’t focus on a specific style; I just came up with some random ideas that best fit me.”
Alex Bruce's highly anticipated EP features co-writing and production duties from some of the biggest names in the global and Philippine music industry, such as BTS and Justin Bieber collaborator August Rigo on “Go Crazy,” Michael Cursebox on “Yakap” and “Fake Friends,” Jim Poblete on “Pull It Off,” Markbeats with Brian Lotho on “Dime Girls,” and Bok Bruce on majority of the tracks.

Meanwhile, the EP's carrier single “Dime Girls” puts Alex's eclectic personality on full display. With an intricate showcase of Oriental-sounding instrumental hooks and confrontational beats, the track finds the young artist from Batangas rapping about empowerment. 

Inspired by Ruby Ibarra’s mantra of “Island women rise, walang makakapigil,” the breakthrough rap star also encourages women of all backgrounds, to uplift each other and challenge patriarchal bias. “Giving in isn’t an option,” Alex Bruce insists. “Women are the bosses. We don’t get on our knees for no man.”

Accompanying the track release is a performance video directed by AWIT Awards nominee Jiggy Gregorio.

Author: slickmaster | © 2021 The SlickMaster's Files

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