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Friday, July 23, 2021

Alex Bruce takes a swipe on 'Fake Friends' on new single

07/11/2021 02:55:15 PM

Alex Bruce displays her female swagger yet again with the release of her new track Fake Friends.

Propelled by spirited delivery and eclectic production, the prolific rapper’s supremely fun single takes a swipe at former friends who take more than what they give. Alex Bruce shared how the song pokes fun at the unnecessary drama caused by backstabbing pals, expressing her sentiments on how this young R&B hip-hop star refuses to be part of its narrative.  
“Fake friends are everywhere, but I decided to focus more on pressing matters,” Bruce recounts. “This song is a return to form: a banger that allows me to speak my mind and be honest about what I feel.”
The versatile young rapper comes swinging with another standout that recalls her more unapologetic jams, with its vibe decidedly upbeat and packed with energy, and Bruce’s rapping conditioned for a showstopping performance that exceeds expectations without even appearing like she’s trying. The catchy 'Fake Friends' tune is produced by frequent collaborator Cursebox and Brian Lotho, and co-written by Alex Bruce with her dad.
“This song is four months in the making,” said Alex Bruce. “I wrote the verses last year during the first lockdown, and I’m grateful that Sony was kind enough to give this tune a chance to be released in public. I’m really proud of the production and the unexpected transitions within the song. It’s quite a game-changer, musically speaking.”
Renowned artist War Espejo designed the song’s cover art, which displays Bruce with venomous snakes on her head as part of a colorful collage. Espejo has known for his works with the likes of Lourd de Veyra and

Meanwhile, “Fake Friends” official release came with a performance video on Alex Bruce’s YouTube channel on 30 June 2021. Alex Bruce on vocals, with fellow Nike endorser and Philippine All Stars’ very own AC Lalata as the choreographer, and Titus Cee as a video director and shot at the All-Stars Dance Studio South.

Author: slickmaster | © 2021 The SlickMaster's Files

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