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(L-R) Pasay City barangay bureau head Enrique Pascual III, with GCash public sector regional sales head for NCR Rafael Tecson, and public sector account manager Emilio Ylanan; Pasay City councilor Justine Jane Advincula and councilor Luigi Calixto Rubiano; GCash VP and head of public sector Cleo Celeste Santos; Pasay City mayor Imelda "Emi" Gallardo Calixto-Rubiano, congressman Antonino "Tony" Gallardo Calixto, and vice mayor Mark Calixto during the ceremonial signing of the partnership to roll out GCash-powered financial aid distribution for Pasay City residents |
The City Government of Pasay has partnered with GCash, the country's leading finance app and largest cashless ecosystem, to enhance the efficiency, transparency, and accountability of its financial aid disbursements. This initiative supports the city’s broader digital transformation efforts and aligns with the national mandate for government agencies and LGUs to adopt digital processes.
