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Wednesday, September 04, 2019

OPPO renews ties with FC Barcelona

08/30/2019 03:27:42 PM

Sports and tech would always go hand in hand as OPPO has renewed its ties with FC Barcelona.

After a successful four-year alliance, the globally-recognized smartphone team has renewed partnership with one of the popular football team. 

With the new covenant lasting for three years, the tie-up is now the longest-running partnership between a Chinese brand and a European football club. And the first result of this is the release of Limited Editon FC Barcelona Reno 10X Zoom Series handset last July 2019.

Aside from the new smartphone offering, the renewed partnership will include in-stadium signage, training camps, workshops for fans, plus creative online and off-line fan-engagement activities; kicking off an exciting new chapter in the OPPO- FC Barcelona story.

“These elements aim to inspire Barca fans, strengthen the community by bringing them closer to the club and OPPO products, and drive our two sides’ shared values of passion, creativity, innovation, and perfection,” said Derek Sun, OPPO Global Marketing Director. 

The mutual philosophies of both organizations have become even more apparent with this re-upped partnership. FC Barcelona’s world-renowned passion for the “beautiful game” has effectively transformed football into an art. With that in mind, OPPO likewise aims to create beauty in people’s lives, through cutting-edge devices that unleash users’ creativity. Both partners’ shared values extend to innovation and perfection, with OPPO setting up institutes across the world to advance the company’s tech innovation and research capabilities in 5G and AI, as well as the Barça Innovation Hub, that is exploring the use of new technologies on the football field.  Camp Nou is also set to become the first stadium in Europe with dedicated 5G coverage. 

As part of the results of this partnership, OPPO managed to reach out to Barça’s more than 200 million fans across the world, making this a critical element of the company’s overseas branding strategy.

An already successful partnership

OPPO and FC Barcelona first established ties in 2015, and it marked the very first in-depth cooperation between a Chinese brand and a European football club. 

OPPO places tremendous value in sports globally by becoming the first company to support certain teams and events in the sporting world. This smartphone brand became the first Asian sponsor of the Wimbledon Tennis Championships in the UK, the first Chinese sponsor of the French Tennis Open, Roland-Garros, while also backing the Indian national Cricket Team. These events serve as a communication bridge for OPPO, effectively bringing its young and innovative technology to sports fans worldwide.

Stunning new handset that combines technology with art

Since the start of OPPO-FC Barcelona partnership, it has gifted fans several limited edition smartphones. Under the slogan “The Smartphone of Champions”, OPPO released the FC Barcelona Edition of the R7 Plus in 2015; since then came a series of well-received limited edition handsets including the R9 (2016), F3 (2017) and R11 Plus (2017).

Two years after, OPPO unveiled the  Limited Edition FC Barcelona’s handset from OPPO as they celebrate the renewed partnership, showing fans the fruitful relationship between the two. This commemorative edition of OPPO’s Reno 10x Zoom phone blends the team’s famous garnet and blue colors, creating a genuine work of art that is sure to resonate with Barça supporters globally.

This new smartphone boasts the powerful features such as the camera with 60x zoom and Ultra Night Mode 2.0, panoramic screen, and VOOC 3.0, this limited edition smartphone offers something more special to fans. It also comes with 8GB RAM and 256GB ROM.

Inspired by the club flags waving in Camp Nou, the phone’s exterior sports the club’s famous garnet and blue colors. This was made with an innovative, industry-first heat-press technique to create its unique gradient effect. Overlaying this is the two Barça logos: a larger blurred logo, paying homage to the club’s glorious history, as well as a smaller gold team logo at the bottom, which represents the club’s present, as well as its bright future. It also comes equipped with custom software, including exclusive wallpapers and icons such as footballs, garnet and blue kits, and more. Fans can also feel like Barca is with them wherever they go, thanks to its custom ringtones that sample the FC Barcelona anthem and stadium sounds. 

The new Limited Edition FC Barcelona OPPO Reno 10x is now available in select markets in Europe and Asia.

Author: slickmaster | © 2019 The SlickMaster's Files

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