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Friday, February 28, 2020

In The Now releases new single "Fools"

02/27/2020 12:39:55 PM

Singapore teen Electro-pop and R&B band In The Now is releasing their debut single under Umami Records titled “Fools” this Friday, 28 February 2020.

The song depicts unrequited love, wherein our hero is in denial, constantly clinging to the hope that one day the subject of his infatuation will change her mind, even though he knows he should move on.

In a statement, Umami Records stated further details regarding the song.  Layers of dark melancholic synths and dreamy electronic pads build into a heartfelt chorus, and when words are not enough, culminates in an unexpected drop. Topped off with a sprinkling of trap and future bass elements, the innovative production work on this cleverly crafted track entices the ears with something special.

“I wrote this song hoping it would touch others who relate to the same heartbreak I felt”, shares Alex of IN THE NOW. “We wanted the song to sound really different from what we normally do”, said Dan, the producer of the group, “we experimented with many different versions of the drop before we got something we were all happy with, bringing together the right amount of contrast and energetic release.”

Accompanying the single release is its music video directed and produced by Singapore creative collective YungTauFoo and Homies.

Following this milestone, the quartet of vocalist Dan Rafael, and vocalists Akmal Hussein, Rahmat Damansari and Alex Gryffin, are curretnyl working on an 6-track EP set to be released this year – all while completing their tertiary education.

The single is available via this link:

Author: slickmaster | © 2020 The SlickMaster's Files

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