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Friday, May 08, 2020

McDonald's let you celebrate Mother's Day even in quarantine thru its #LoveKitaMa video

05/08/2020 12:01:37 AM

In time for mother's day, and despite the hardships of lockdown, McDonald's celebrates the discovery of a mother's hidden quirks. All that in the 2020 campaign video – because there are always new reasons to say #LoveKitaMa.

In its press release, Na-lockdown tayo, Ma. McDonald’s Mother’s Day video this year opens our eyes to the often unseen side of our mothers, which many of us are getting to know with the almost 24-hour confinement brought about by the current situation. For many, it’s a pleasant surprise to realize the stark realization of our mothers leading their own lives—beyond what they do for the family. Now is the time to pay even closer attention to them, and to put in that extra effort of appreciating them for all that they do. 

“We sometimes forget that mothers also have other personal interests, hobbies, or roles aside from being ‘mom’. They can be gamers, tech experts, artists, movie buffs, Kdrama addicts—we don’t really know because how caught up we are on our own daily lives,” said  Ollie Rabatan, Marketing Head of McDonald’s Philippines. “Here at McDonald’s, we hope for families to bond even more, embracing every moment as an opportunity to appreciate our mothers - quirks and all.” 

Watch the video, courtesy of to McDonald’s Philippines’ YouTube Page.

Author: slickmaster | © 2020 The SlickMaster's Files

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