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Sunday, July 12, 2020

PhilPop teams up with Warner Music Philippines for its Songwriting Festival 2020

07/12/2020 01:55:50 AM

In a couple of shocking announcements, PhilPop Foundation moves forward by teaming up with Warner Music Philippines; making the latter as the recording label partner for this edition of the PhilPop Song Writing Festival 2020 as they go beyond the boundaries of the country when it comes to promoting quality Filipino music. 

During the virtual presser held on 2 July 2020 via Zoom, Managing Director of Warner Music Philippines Ian Monsod took the opportunity to talk about the record label’s role in providing sustainable recording, production, marketing, and promotional support needed to ensure breakthrough of world-class homegrown talents in the international market.

“The value that we bring to this equation, especially connected to the fact that it’s about #MusicBreakingBorders, is that we are an international major record label,” said Monsod. “We do have a network of A&R and marketing people all around the world. In terms of the judging and production process, we’ll bring that unique value of this presence to the project. We share this ambition to elevate the Filipino artist to a global stage. It’s a difficult path, but I think with our partnership, we can improve the odds.”

For its part, National Artist and PhilPop Music Fest Foundation Board Member and Bootcamp Master Ryan Cayabyab highlighted the organization's duty – that is to harness the talents of Filipino singer-songwriters and composers to create music that can inspire and motivate a nation. 

“From mounting songwriting festivals every two years, PhilPop Foundation has expanded its influence and range of activities by including boot camps across the country and now publisher of original content for use in albums, commercials, and movies. Through PhilPop, the MVP Group has positioned itself as the primary champion of Filipino songwriters,” commented Cayabyab.

In the same press conference, PhilPop Music Fest Foundation Executive Director Dinah Remolacio also stressed the importance of decentralizing the monopoly of support to Metro Manila fellows by giving equal opportunity to the next generation of singer-songwriters based in other cities and provinces, regardless of their identity, language, and cultural affiliation. Remolacio told the audience in the online press conference that the move will help create a positive impact in the music industry and dispel the notion of bias in the selection process.

“When we had a major pivot in 2018, the first thing that we did is to make the festival biennial. In between those years, we mounted all these songwriting workshops in different parts of the country to empower other songwriters in the region, so that they could submit entries to PhilPop. We want to diversify the winning entries in every festival,” added Remolacio.

PhilPop Boot Camp coach and folk icon Noel Cabangon, on the other hand, assured the press people in attendance about the prestigious songwriting festival’s commitment in highlighting the diverse and distinct music from the different regions in the country and upholding its vision to produce the next wave of global hitmakers and superstars. “Despite the pandemic, and the challenges brought about by uncertainty of time, we are proud to announce that we, in PhilPop, continue to push our music forward, now more than ever— we are ready to break borders.”

With the partnership at the helm, the Top 15 songs for this year's PhilPop songwriting competition will have the chance to work with Warner Music Philippines and compete in the final rounds. These are the entries that made it to the submission deadline (4 July 2020) – three each from the residential clusters of Metro Manila, South Luzon, North Luzon, Visayas and Mindanao – and managed to get past its through rigorous adjudication process spearheaded by both parties (Warner Music PH and PhilPop). 

Standout entries (Top 3) will be getting cash prizes from the MVP Group of Companies:

P1,000,000 for the Grand Champion
P500,000 for the 1st runner up
P250,000 for the 2nd runner up
Finals night will happen on November 14, 2020.

PhilPop Songwriting Festival 2020 is an initiative of the PhilPop Music Foundation, chaired by Mr. Manny V. Pangilinan. This year's PhilPop is co-presented by SMART, MERALCO, MAYNILAD and Warner Music Philippines.

Author: slickmaster | © 2020 The SlickMaster's Files

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