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Friday, October 23, 2020

McDonald's turn party spaces into work-friendly classrooms for Nat'l Teachers Month!

10/21/2020 08:15:18 PM

In time for the National Teacher's Month as well as the opening of the new school year, McDonald's Philippines has transformed 221 of its stores' party areas into classrooms and making them available for teachers to use for free.

Operating on 9-23 October 2020, the work-friendly McClassroom has served as a fitting and innovative way to help the second parens as they shift to distance learning – a new norm in educating people as the COVID-19 pandemic has put countries into lockdown and as a result, it closed the door physical schooling and prompted the industry to make drastic adjustments for the time being.  

With the sudden shift, McDonald’s has addressed the concern that not all teachers have easy access to spaces that are conducive for conducting online classes. That being said, the fast-food giant has convert6ed its party spaces into McClassrooms to provide teachers with clean, safe, and work-friendly learning spaces for FREE, so they can focus on delivering lessons to their students with ease, as part of the brand's goal to show support to teachers and salutes them for their contribution to nation-building through educating one student at a time.

Aside from having a work-friendly environment with the McDonald’s store’s enclosed party area, registered teachers can also enjoy a complimentary McCafe Premium Roast Coffee to perk them up for the school day.  In addition, virtual backgrounds were also provided to them to use for their online classes or meetings, and Wi-Fi access for free. 

To ensure that the teachers are M Safe, a McClassroom may be reserved by a maximum of two (2) teachers per time slot for social distancing and sound level management. There will be 2 batches: a morning batch from 8:00AM-12:00NN and the afternoon batch from 1:00PM-5:00PM schedule to allow for a disinfection period from 12:00NN-1:00PM. Registrants were required to wear a face mask and face shield as well, to ensure sanitary protocols are set in place. 

McDonald's first staged the modern-day e-learning approach through the first leg of its McClassroom from 5-9 October 5-9 2020 and was successful after having close to 300 registered teachers enjoyed the said feature which prompted the fast-food chain to extend the project – this time, with Smart Communications as its partner. For their part, the said telecommunications provider has turned over 200 units of Smart Bro Pocket Wi-Fi units, which ensured more educators of continued reliable access to the internet through McClassroom. 
“Telecommunications technology is the crucial backbone that supports public services, businesses, and people. Smart has been put in a unique position to address the evolving needs of our customers as a result of the current situation,” said Jane J. Basas, Smart Senior Vice President and Head of Consumer Wireless Business. “We are doing our best to connect as many as we could, so we have continued to provide free phones, load, and pocket Wi-Fis to students and teachers who are most in need. This initiative with McDonald’s is just the latest in these efforts to equip our teachers with the connectivity they need to be able to transition into the new normal.”  


“We would like to thank SMART Communications, Inc. for their support to our McClassroom initiative because it is through their generosity that we will be able to better serve and equip our teachers as they transition to distance learning,” said McDonald’s Philippines President and CEO Mr. Kenneth Yang. “In the true spirit of Bayanihan, we are grateful for the opportunity to create partnerships that allow us to expand our shared efforts in giving back to our teachers.”

But apart from doing McClassroom, McDonald's continues to say 'thank you' by doing projects beyond classrooms such as supporting various initiatives through the years and through the programs of Ronald McDonald House Charities Philippines. 

The Ronald McDonald Read-to-Learn program has over 10,000 partner schools nationwide - training more than 28,000 educators and improving the literacy of grades 1 and 2 public school students. The brand also supports Brigada Eskwela, which reaped fruitful results this year by being able to sell the campaign's T-Shirts in order to raise funds, and all proceeds were used for the procurement of care kits and disinfection materials for the select 40 school beneficiaries and 1,200 teachers, nationwide. 

By closely collaborating with stakeholders, McDonald’s is able to co-create and strengthen innovative solutions to foster a safer and conducive learning space for both teachers and students alike. Through McClassroom, McDonald’s moves to make a difference in the lives of Filipinos by supporting the teachers that build the nation, one student at a time.  

Author: slickmaster | © 2020 The SlickMaster's Files

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