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Wednesday, March 03, 2021

Genre-blending singer-songwriter Raven unveils debut single 'Paraluman'

02/19/2021 03:27:04 PM

Known for his style of blending multiple genres, young singer-songwriter Raven just made a romantic comfession-filled pop-rap song as he hits his debut on Sony Music Philippines

Raven may only be 21 years old, but his craft oftentimes blur the lines of bedroom pop, lo-fi rap, indie folk, and chill music to create boundless singularity that appeals to a young generation of listeners. And Paraluman just proved that as he captures the essence of young love.

Initially billed as a tribute to the muse that inspired his music journey, Raven expresses his romantic admiration through a pop-rap tune that he recorded using a smartphone. In the first few verses, the up-and-coming artist compares the girl that he used to have a crush on, with the extraordinary muses that earned their place in the pantheon of art and literature’s greatest, from Mona Lisa to Ophelia. He then proceeds to spit poetry with a renewed sense of passion and excitement, hopping from one metaphorical reference to another in a bid to put his creative inspiration on a pedestal. 

Over stripped-down guitars and minimal flourishes, Raven taps into the zeitgeist with his version of pop music that is steeped in bedroom aesthetic and lo-fi hip-hop influence, distilling various music forms to create something that is palatable to the streaming generation. His distinct sense of music style has the potential to gain foothold in mainstream consciousness, particularly in the Gen Z demo, but what sets him apart from his contemporaries is the unassuming earnestness in his words and music—one that is lavishly crafted with a balance of accessibility and wallflower demeanor. It makes sense why “Paraluman” is destined to be a future hit just by scratching the surface: it knows how to compromise with prevailing trends while sticking to its principles by heart.

From there, Rico Blanco and Balcony Entertainment provided guidance and support. And as a result, a few months later,  the song has evolved into a more-polished material. Raven realized his vision with a more defined direction, which led him to re-record subtleties to deliver a jam that wouldn’t feel out of place on both radio charts and obscure playlists.

“Paraluman,” his debut track, will be part of his upcoming album, Lika Na under Sony Music Philippines. 

Author: slickmaster | © 2021 The SlickMaster's Files

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