02/28/2021 02:43:57 PM
Ben&Ben and stars of Crash Landing On You is a rare pairing but made possible with the help of one common denominator: connection, something that Smart Communications largely played on.
As Smart cites how important for its part to grant the wishes of its subscribers when it comes to bringing consumers closer to their foreign idols, they also highlighted how this can put a Filipino band to put on the spotlight, too. This was proven as the latest TVC featuring CLOY stars Hyun Bin and Son Ye Jin has given Ben&Ben the opportunity to lay its soundtrack and musical scoring.
With lyrics inspired by real-life events, members of this folk-pop-alternative collective simply happen to be CLOY fans as well. In a collaboration set to motion by the band, Smart, and Sony Music, things started falling into place when it came to the lending soundtrack and musical score for this collaborative campaign.
In an official statement released by Sony Music, lead singer Paolo Benjamin said, “Inevitable is a song that tries to describe the nature of fate, and how all our actions somehow lead us to some better place that is destined for us. It’s also a song about being real with someone, and that no matter how scary that may seem at times, there is freedom in baring your truest nature with someone dear to you, even if that someone is yourself.”
Fellow Ben&Ben frontman Miguel Benjamin added, “The songwriting in itself presents a concept of the state that is both a surreal mystery and a peaceful certainty, so we wanted to create an aural representation of what these lyrics felt like. Our process started with a mix of acoustic guitars, which I tweaked with sitar effects as the main intro riff; kind of like a representation of the two contrasting feelings working together.”
Smart's latest television commercial is part of the telco provider's new Smart 5G campaign to make what seemed impossible, possible. This TVC is top-billed by no less than these two Korean drama stars —Hyun Bin and Son Ye Jin.
From “The Captain Has Landed” to landing into each other’s arms, Hyun Bin and Son Ye Jin took chemistry to a whole new level in the Smart 5G TVC as they chase each other on the road and through different dimensions only to meet again just as Bin asks, “Do you believe it’s possible?” To which Ye Jin replies, “I do!”
Smart has put together Hyun Bin and Son Ye Jin together in this one top-tier project for the first time much like the latest development with Smart 5G, which has started enabling subscribers to do groundbreaking things we thought we couldn’t do.
Complimenting this powerful, heart-melting, spirit-lifting TVC is the latest song by Ben&Ben titled “Inevitable.”
Author: slickmaster | © 2021 The SlickMaster's Files
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