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Saturday, August 28, 2021

Shockra pulls off a heist of the year with 'Operation 10-90'

08/17/2021 07:26:28 PM

Filipino hip-hop supergroup Shockra returns with more action-packed music.

The team of Abaddon, Crazymix, Flict-G, Tuglaks, Kial, Numerhus, Smugglaz, and Inozent One has effortlessly pulled off a heist-inspired music video for this track called "Operation 10-90," featuring hard-hitting beats from Jan-C and Tha Black G.

It was a long-time coming for the supergroup to perfectly craft a comeback single in such a beast-like fashion.
"It took us two years to find the perfect beat for our comeback single," Flict-G said in a statement. "After finally deciding on the overall direction for this particular song, we decided to discuss and go ahead with our plan. '90s action films inspire us, and somehow, we wanted to incorporate that vibe in our brand of provocative hip-hop sound."
Released under Sony Music Philippines, the single launch for Shockra's Operation 10-90 comes with a big-budget music video directed by rising creative filmmaker  REIKA (Aya Reika Mayani), who is responsible for the game-changing visuals of James Reid, syd hartha, Because, and ALLMO$T—to name a few. In this project, REIKA reinterprets the hip-hop collective's affinity for heist staples with a refreshing new spin while also turning Abaddon's concept into a cinematic but entertaining thriller, plus heeding the suggestion from the other group members.
"REIKA respects our vision for the track," Flict-G explained. "Unlike other directors, she's very receptive to our opinions. I also admire her team's professionalism and commitment to deliver quality, timeless material that complements the music's thematic bigness."
The 10-minute short film features the individual members of Shockra as a gang of robbers trying to outwit the authorities in their bid to escape poverty and start a new life. With excellent ensemble performances and intensely choreographed action scenes, the music video of "Operation 10-90" sets the gold standard in hip-hop filmmaking while making sure not to sacrifice the group's crossover tendencies.

Author: slickmaster | © 2021 The SlickMaster's Files

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