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Tuesday, September 07, 2021

LOIR hits Sony solo debut with 'Sakay'

08/29/2021 01:45:39 AM

Filipina R&B artist LOIR has released her debut single Sakay.

Brimming with luscious beats and deep, laid-back grooves, the exciting newcomer's latest song as a soloist touches on the playful, romantic side of getting to know someone during a road trip in the countryside. LOIR channels the warmth that comes with the thrilling stages of infatuation, providing soulful, understated vocals that aim for resonance rather than stylistic venture.
"I've always been particular in capturing the essence of the material by prioritizing the message first before considering the delivery and aesthetic appeal," LOIR said in a statement. "Most of my songs are confessional in nature, so I make sure to sing from the heart and interpret the message clearly, but without sacrificing my own music style."
Sakay is produced by frequent collaborators HavoMusic and Goodson, who did remarkable work for some of the finest urban-leaning artists in the country, such as Gloc-9's viral 44-bar challenge.

The debuting SAKAY also comes with a music video directed by REIKA (Aya Reika Mayani), who is making a name for herself as a prolific filmmaker with boundary-pushing ideas such as Shockra's latest visual accompaniment for the song Operation 10-90. For this song, though, the concept revolves around two strangers who found themselves transported in an unfamiliar land. Its ending also teases a continuation of a far bigger journey than what the viewers would expect.
"It's a pretty solid experience," LOIR said. "I don't mind being tired, because I'm happy with the overall results. I've been wanting to have a music video of my own, and thankfully, Sony Music and Direk Reika turned my dreams into a reality."
Before signing up with the internationally recognized record label Sony Music Philippines, the rising R&B singer-songwriter has collaborated with some of the biggest names in the local hip-hop/R&B scene, including Gloc-9 on socio-realist gems "SANIB and "OKA" and Guddhist Gunatita's on the smash single "DALAMPASIGAN."

On top of that, LOIR is also part of Asintada Management and Production Inc.—home of artists such as Gloc-9 and Shanti Dope.

Author: slickmaster | © 2021 The SlickMaster's Files

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