12/04/2021 12:42:28 AM
8 BALLIN' has released their debut single under Def Jam Philippines.
With its minimalist beats and uniformly gentle guitar licks, the Filipino rap crew’s crossover anthem titled DI NA allows the group to set an acoustic-tinged blueprint for local hip-hop, and infuse it with a contemporary-sounding approach to production.
"Di Na was produced by zp3nd,” said the all-star ensemble. “What we really want at that moment was to give off an LA/West Coast sound with a mix of early 2000s feel. zp3nd did a great job mixing and mastering the track and made the most out of our unique voices.”
Lyrically, DI BA discusses the many facets of love which rejects stereotypical presentation of the usual subject with something that is sincerely inclusive yet whose appeal remains universal.
“This song is pretty much a diverse kind of love song because it doesn't only pertain specifically towards a single person, but also to each artist’s chosen significant others—be it a lover, a friend, a family member, or something beyond the actual human form,” the hip-hop group explained in a statement. “With this song, the artists showed each of their perspectives on what love truly is —that love is about doing whatever it takes; that love is about giving our all even without having anything, that true love transcends distance, and that love is more than just saying ‘I love you’ because it is more about showing it and making your significant others feel it.”
For 8 BALLIN’ “DI NA” is a progressive step forward in terms of musicality and lyrics, for it showcased their more coherent and confident side that is receptive to diverse music style and storytelling.
“We were much improved versions of ourselves when we decided to make this song,” said the promising group. “Our different paths and choices in life defined our character that was manifested with our music.”
Accompanying the release of the song was the music video that premiered last 3 December 2021. Through the help of budding filmmaker TMP in its direction, the visual narrative complements the vibrant appeal of the track, and resonates with its carefree message in true entertaining fashion.
“We really had a great time shooting the video and I hope our audience feels the same way we did upon making the MV. The concept was more about its visual side and how we wanted the video to evoke and feel,” the 10-piece crew said of their music video.
Author: slickmaster | © 2021 The SlickMaster's Files
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