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Saturday, July 30, 2022

Newsletter: Beyoncé delivers another culture-shifting move with new album, RENAISSANCE

[THIS IS A PRESS RELEASE]

Packed with rousing anthems that resonate on a universal level, the modern pop classic offers an expansive listening journey


The seventh studio album from Beyoncé is available worldwide, today, July 29, on all major streaming platforms. From her own label Parkwood Entertainment and Columbia Records, RENAISSANCE arrives six years after the globally lauded LEMONADE was released in 2016 as a complete surprise.

The originator of the visual album format, and the preeminent visual artist, decided to lead without visuals giving fans the opportunity to be limitless in their expansive listening journey. It is a chance again to be listeners and not viewers, while taking in every gem of the pristine production. While “Break My Soul,” the first single, arrived with a minimal lyric video, the release of RENAISSANCE sans visuals is another culture-shifting move from the artist who has defined an era with reinvention.

RENAISSANCE has been the most anticipated album of the year as Beyoncé shifted gears and notified her fans of new music on June 15 through an update in her bio on her social handles, “act i RENAISSANCE July 29.” She continued the unconventional rollout with the release of the album’s first single, “Break My Soul,” which arrived at Midnight on the summer solstice. Instantly addicting with a pulsating beat, with lyrics that urge listeners to claim joy and to “release the wiggle.” The single, a worldwide hit, has been called the song of the summer and an anthem for this generation.

Packed with rousing anthems that resonate with everybody, RENAISSANCE is a culmination of freedom and escape that encourages unimaginable jubilation, agency, and movement with abandon. The singular intent of RENAISSANCE, a reinvention of four on the floor, is to showcase music that stirs you from the soul and encourages your dancing feet. It is a celebration of a club era when anyone who felt like an outsider sought each other and formed a community of freedom-seekers to express themselves creatively through the rhythm, which we still celebrate today. Welcome to CLUB RENAISSANCE.

The magic of RENAISSANCE is also in Beyoncé’s soaring vocals, rich, soulful, at times vulnerable and laden with passion and purpose in what could only be described as “SANGING.” And it expands over memorable lyrics that are bold, heartened, urgent and categorically timely.

While the visuals are scheduled for a later date, the album comes with a robust menu of formats giving music fans and collectors plenty to choose. The music store on Beyoncé’s website offers album merch and multiple configurations of RENAISSANCE, listing a CD, digital album, a limited-edition vinyl, launch with a bit of her signature mystery, that is now sold out, and four box sets, Pose 1 to 4, which include a t-shirt and CD in a special box, also all sold out, before fans were given the descriptions of the content. The breakout single, “Break My Soul,” comes as a digital single and is also available in a capella and instrumental versions.

With the album release also comes a deluxe vinyl. It includes two black vinyl LPs, a 36-page booklet, and a folded collectable (24”x 36”) poster. The full shopping experience is here.

Beyoncé recorded the album over the course of the pandemic, almost three years in the works, and states that the stillness of that time allowed her to tap into her most creative self.

Creating this album allowed me a place to dream and to find escape during a scary time for the world,” says Beyoncé. “It allowed me to feel free and adventurous in a time when little else was moving. My intention was to create a safe place, a place without judgment. A place to be free of perfectionism and overthinking. A place to scream, release, feel freedom. It was a beautiful journey of exploration.”

With a squad of prolific collaborators, including The-Dream, Nile Rodgers, NOVA, NO ID, Raphael Saadiq, Mike Dean, Honey Dijon, Chris Penny, Luke Solomon, Skrillex, Beam, Big Freedia, Grace Jones and Tems, Beyoncé set out “to reinvent music again,” as described by The Times of London.

RENAISSANCE: A revival of or renewed interest in something. Let the renaissance begin.

RENAISSANCE TRACK LIST:

                1.            I’M THAT GIRL

                2.            COZY

                3.            ALIEN SUPERSTAR

                4.            CUFF IT

                5.            ENERGY (FEAT. BEAM)

                6.            BREAK MY SOUL

                7.            CHURCH GIRL

                8.            PLASTIC OFF THE SOFA

                9.            VIRGO’S GROOVE

                10.          MOVE (FEAT. GRACE JONES, TEMS)

                11.          HEATED

                12.          THIQUE

                13.          ALL UP IN YOUR MIND

                14.          AMERICA HAS A PROBLEM

                15.          PURE/HONEY

                16.          SUMMER RENAISSANCE


 [END OF PRESS RELEASE]

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