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Thursday, October 19, 2023

Newsletter: XG Highly anticipated debut mini album NEW DNA topped the Billboard JAPAN Hot Albums Chart


Global girl group XG reached a significant milestone with their debut mini album, NEW DNA, which claimed the top position on the Billboard JAPAN Hot Albums chart. This remarkable achievement further solidifies their ever-growing popularity. Additionally, “NEW DANCE”, one of the standout tracks from the mini album, remained on the Billboard JAPAN Hot 100 chart for an impressive six consecutive weeks.

Released on September 27th, NEW DNA set the world ablaze, boldly declaring the 7-member powerhouse as a ‘new species’ that is unbound by convention or limitations. This mini album, a masterful fusion of art and music, consists of six brand-new songs accompanied by artwork evoking the beauty of cell division and symbolising the evolution of XG’s ‘NEW DNA’. 

The title track “PUPPET SHOW” is a musical odyssey, blending diverse elements such as punchy drum beats and Jersey club-inspired rhythms. The accompanying music video under the theme of ‘Parade’, merges the mysterious and peculiar fantasy elements of puppetry with a creative worldview that only XG can deliver. Watch it here.

NEW DNA features tracks that have captured audiences worldwide, including “GRL GVNG” (which topped the U.S. Billboard Chart ‘Hot Trending Songs Powered by Twitter), “TGIF” and “NEW DANCE”. This mini album serves both as an introduction to and a defining moment for XG, showcasing their global appeal. Stream it here.

NEW DNA tracklist

The mini album is available in two physical CD BOX versions: ‘X Ver.’ and ‘G Ver.’. The ‘X Ver.’ boasts a mysterious purple packaging that reveals a shimmering hologram of XG’s distinctive NEW DNA when opened. Its sophisticated black and silver tones redefine luxury. The ‘G Ver.’ on the other hand features an opaque white box with XG’s NEW DNA displayed on clear metallic paper, exuding a fresh and clean image with its white and blue tones. Artwork available here.

Previous CD BOX releases of XG’s singles were exclusive to authorised retailers and sold out swiftly. This time, NEW DNA is available in general retailers, offering various bonuses, including online tickets to XG’s first live audience showcase in November, special incentives for customers, as well as exciting campaign events. Check out the buy link here.

This year XG has made sensational appearances impacting major festivals worldwide, including Head In The Clouds Music & Arts Festival in New York and Los Angeles, KCON JAPAN, KCON LA, TGC 2023 A/W, as well as most recently Formula 1 Singapore Airlines Singapore Grand Prix. October sees them performing at ‘Billboard THE STAGE’ at SXSW Sydney, followed by Hyperound KFest Abu Dhabi in November. The pinnacle of their year will be the XG ‘NEW DNA’ SHOWCASE, their first solo showcase in front of a live audience at the Pia Arena MM in Japan on November 26th.


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