Newsletter: Symphonic Distribution Signs Underdog Music Philippines to Strategic Distribution Deal

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Guji Lorenzana (left) and Martti Uy

Symphonic Distribution, a leading music technology and services company for independent labels, managers, and artists, today announced the signing of Underdog Music Philippines, one of the country’s fastest-growing independent labels. This signing marks the next chapter of Symphonic’s continued growth in the region, after making several key hires on the A&R Client Development Team in Asia earlier this year.

Founded with an artist-first philosophy, Underdog has quickly built a reputation for championing Filipino musicians across genres, from chart-topping vocalists to rising indie bands, while shaping a new era of transparency and global opportunity in the Philippine music industry. Key artists at Underdog include Morissette, who is also a co-founder of the company and widely known as “Asia’s Phoenix”; Manila-based indie/alternative folk band The Ridleys; and Manila-originated alternative pop band Over October.

The collaboration between Symphonic and Underdog comes at the perfect time, with each of Underdog’s key artists currently hitting major career milestones. Morissette, who has top-charting hits including “Akin Ka Na Lang” (2014) and “Gusto Ko Nang Bumitaw” (2022), is celebrating her 15th year in the music business with a special anniversary concert in October 2025 at The Smart Araneta Coliseum in Quezon City, Philippines. The Ridleys’ 2024 album, All These and More, solidified their place in the indie folk scene, culminating in a sold-out anniversary concert. Over October has rapidly gained traction since signing with Underdog in 2023, with their single “Ikot” breaking the Billboard Philippines Hot 100, followed by a sold-out major concert debut at the Music Museum in San Juan City, Philippines.

“With artists such as Morissette, and bands like Over October and The Ridleys, the Filipino independent scene is vibrant and resilient,” said Guji Lorenzana, Territory Manager, A&R and Client Development, Asia-Pacific at Symphonic. “This partnership with Underdog Music Philippines reinforces our commitment to nurturing Filipino artists with global distribution and tailored support.”

“Underdog was founded on the belief that artists should have both the freedom to create and the tools to build sustainable careers,” said Martti Uy, President & CMO, Underdog Music Philippines. “By working with Symphonic, we are embracing breakthrough technology that helps us grow a stronger community of Filipino artists, one that is equipped not just to succeed locally but to thrive globally.”

For more information on Underdog Music Philippines, visit instagram.com/underdogmusicph. For more information on Symphonic Distribution, visit symphonic.com.

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